Our Story

Welcome to Salty Beach Creative, where style meets the coastal elegance. Founded in 2024 by Alexa Coyle, Salty Beach Creative was born from a deep appreciation for individuality and creativity, and inspired by the carefree spirit of the ocean.

Alexa's creative journey began early. With an entrepreneurial heart and a natural talent for making things, she spent her childhood into adulthood exploring various crafts, from drawing and painting to mastering the art of crochet. Alexa's innate passion for creating, paired with her genuine love of bringing joy to others through meaningful gifts, naturally led her into the world of jewelry design. What began as a fun hobby quickly grew into a true calling, something she found herself doing in every spare moment. From humble beginnings on Etsy to bustling makers markets, her craft has evolved into a full-scale business built on creativity, connection, and the joy of making pieces that brighten someone’s day.

For Alexa, jewelry is more than an accessory; it's a tangible expression of individuality. She pours her heart into each piece, drawing inspiration from the energy of her customers, the timeless elegance of the Lowcountry lifestyle, and the spontaneous joy of her travels. The result is jewelry that's not only beautiful but also deeply personal and made to last.